Jenna Palek is a fitness creator and entrepreneur behind Barre to Brunch — a national touring event series bringing women together for a barre class, brunch, and real connection. With a following of over 900K and events selling out across cities like NYC, Nashville, Charlotte, and beyond, Jenna needed a visual identity built for scale — one that could anchor an expanding universe of events, women's retreats, and an upcoming app with ticketing and fitness classes.
The project called for a complete brand system: a logo suite for both Anyday Studios and the Barre to Brunch sub-brand, a refined color palette, type pairings, and a brand guidelines document built to travel — from a rooftop in New York to a farm venue in Nashville, and eventually into a fully branded app experience. The identity needed to feel elevated and considered while staying warm, inclusive, and unmistakably community-first
